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Keep in mind that many labels, even the small ones, receive dozens and sometimes hundreds of demos on a daily basis. It’s your job to make your email concise and to the point. Include one or two demos at maximum. Your demo should be labelled clearly with your name and email. Include a short bio about yourself and your successes and leave it at that. Not too long, not to short.
Sending an email like this is far from constructive:
Sign my track?”
*Access denied SoundCloud link*
Equally, a 500-word report on how you deserve to be signed, may not even get read.
Make it easy for the A&R to listen to you your music. When sending demos always include a STREAMABLE link – preferably one that works. A download-enabled SoundCloud link is always superior, but if you wish to go to the efforts of sending a USB drive, make sure it’s in a format that can be easily accessed.
If the label has to download your track before they can even listen to it then it’s likely it will never happeAs an extra touch, why not go to the effort of customizing your demo package so your demo really stands out from the pack? Here’s an excellent example of how Kidcut got his demo heard by thinking out of the box.
And guess what? We signed it!
This one is very important. Really there is nothing more useless than sending an EDM record to a Tech House label. Do your research, find out whether your sound fits with the label – don’t just assume it will. This seems obvious but it happens all the time.
Once you’ve decided on what label you want to submit your music to, have a look through their website and social media pages, find out what the demo policy is, stick to it and maximise your chances of getting heard.
If you know the name of the A&R or Label Manager, then start your email with their name – it’s instantly more personal. If you don’t know it – find out!
Only send your demo only to a select group of labels, or a few every week, giving the labels time to hit you back before moving on. Possibly the worst thing you could do is send a blanket email to 200+ label contacts all on cc – absolutely no chance of getting a positive response.
Believe it or not, mailing your demo without doubt adds to your chances of getting your track heard. It won’t necessarily help you get signed immediately, but impressing the A&R is going to put you on their radar. You are building relationships with key figures in the industry and that is simply invaluable.
Finally, patience is so important in this game. Getting no’s from labels is part of the process, what you need to do is take positives from the experience. Ask yourself how you should improve your music so next time you get a resounding ‘Yes’.
Definitely follow up on demo’s that aren’t responded to, but once or twice is plenty. Hounding someone because they haven’t responded to your email is a big no.
Ultimately, getting signed almost always comes down to the music, and a bit of luck, but building relationships is so important, even if you’re getting turn down.