Creativity Unlocked

Tell us about your production journey so far – how long have you been producing? And what drew you to it in the first place?

I’ve been producing for about 12 years, but have really focused on it as a career path for the last 5 or so. I started to get into genres such as trance and hardstyle around the age of 12, and was really into artists such as Tiesto and Avicii. I’ve had many phases of musical interests such as dubstep and trap, but always came back to house music. I really got drawn into it when I was in high school and it was a great escape from the everyday stresses of being a shy kid in a big public school. It was a great outlet to express my emotions.

What made you decide to enrol on the Creativity Unlocked programme?

I have enrolled in many production courses throughout my life but was really intrigued that Creativity unlocked was offered by a big label, and taught by industry professionals that are currently active in the industry. I also liked that there was active feedback on the track you were creating instead of just a vault of pre-recorded videos as many courses have.

What other modules really stood out to you throughout the course?

All of them were very informative. Everything from creating basslines from scratch using stock Ableton plugins, to sampling unique vocals, and the arrangement lessons. Moving from an 8-16 bar loop to a full song is something many producers struggle with. The A&R feedback sessions were also priceless because these guys hear hundreds of tracks a week and they gave honest feedback on how your record compares to recent releases or demos they’ve heard.

Had a lot of insight on both production and the industry as a whole.

How happy were you with the track you made over the course of the 3 months?

Personally I think I could have made the track much better but that may be due to the fact that I’ve heard it thousands of times over the duration of the course and just have ear fatigue. I have gotten a lot of positive feedback on it and clearly Pete, Dean, and the A&R’s liked it since they decided to sign it! Overall I am pretty happy with the result.

What do you think was unique or different about the Creativity Unlocked programme compared to other programmes/schools out there?

I liked the consistent feedback on your track throughout the course. Many courses are either a bank of premade videos with various techniques, or only allow you to submit a track for feedback a few times. It was nice to Have Pete and Dean help refine your record throughout the course so you could make the proper adjustments along the way.

How would you compare your production ability/knowledge now, compared to when you started the course?

I would say the biggest takeaway from the course would be learning to finish tracks more consistently and keep them interesting throughout. I also feel like I am better at keeping things simple. I used to add too many layers and overcomplicate songwriting. I am now better at doing more with less layers although I am still learning more after the course.

There was active feedback on the track you were creating instead of just a vault of pre-recorded videos as many courses have.

How would you rate your tutors?

Pete and Dean were great. Very professional but still casual and easy to talk to. Had a lot of insight on both production and the industry as a whole.

As a graduate, what are your thoughts on the Toolroom Academy overall?

It was a great experience. I would love to have more insight on artist development if they had a course on that. Creativity unlocked was great to learn how to make professional quality music more consistently and how to make your tracks stand out in a pool of other demo submissions.

Creativity Unlocked
Forget your traditional Sound Design or Music Composition courses. This 16 week programme will end your reliance on samples, teach you advanced creative techniques to make your tracks stand apart from the crowd, and appeal to label A&Rs.
Learn more