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The Complete Artist Development Training

Join the world’s most comprehensive 12-month mentoring programme for electronic music artists.

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Build your fanbase + Turbocharge your career

Breaking through requires you to master many skills such as...
  • Artist Identity & Branding

    Without a clear identity and vision, it becomes almost impossible to stand out in today’s music industry. Your branding influences how people remember you, connect with you and ultimately become fans of your project.

  • Content & Social Media

    Posting content without strategy leads nowhere. Modern artists need content that captures attention, builds audience connection and works with platform algorithms - not against them.

  • Release Strategy

    Finishing a track is only the beginning. Without the right release strategy, even great music can go unnoticed. Learning how to build momentum around releases is essential for long-term growth.

  • Spotify Growth

    Understanding how streaming platforms work is one of the biggest advantages modern artists can have. From playlists to listener behaviour and algorithm signals - strategic growth creates long-term visibility.

  • Paid ads & Audience Growth

    Social ads have become one of the most powerful tools for artist growth. When used correctly, they can accelerate audience building, release momentum and fan conversion at scale.

  • Bookings & Performance

    For many artists, performing remains one of the biggest career opportunities and income streams. Understanding how to position yourself, network and build opportunities is essential for long-term career growth.

  • Networking & Industry Relationships

    The music industry runs on relationships. Building genuine connections with artists, labels, promoters and industry professionals can open doors that talent alone cannot.

  • Music Industry Knowledge

    Many talented artists struggle simply because they don’t understand how the industry actually works. Understanding labels, publishing, royalties, management and monetisation gives artists a massive long-term advantage.

  • Mindset & Longterm Growth

    Building an artist career is a long-term process. The artists who succeed are the ones who stay consistent, adaptable and committed through every stage of growth.

What our students say

Whether it's the group calls with the fellow students or 1-on-1's with the Toolroom team, getting that instant feedback and advice is priceless. Now every piece of my content is intentional and crafted to fit my vision, overall brand and message to the public. Once you know the destination, it's quite easy to do the rest. This course helped me believe in my vision, personality, to express myself more and taught me to play into my strengths.
-Dante Tom
"It's amazing that you can get so close to these kinds of people. We sometimes try to do things by ourselves but House Music is community. After joining this I have clear goals, I believe I can go further than I first thought, it's so good. I got even better on how to network and how to connect with people - everyday I see myself getting better and playing more outside my city. This course has changed the path of my career."
-Soulfie
Since doing the course and implementing just some of the knowledge, tips and tricks, my socials, plays and listeners have grown massively. My last two releases both hit the Traxsource House Top 40, and the impact on my online presence has been huge. I was expecting big things, but the course has more than delivered.
-Danny Marx
"My social media has improved as I got clarity on the direction I want my social media to go, I have better understanding on tools to use. My path has completely shifted, I feel much more in tune with what I want to do, more in touch with my decisions, and more grounded with who I am as an artist."
-Ace Vedo

The Newcomer artist training

  • 200+ Video Lessons

  • 4 Zoom Sessions Every Week

  • Real Life Case Studies

  • Copy & Paste Templates

  • Active Member Community

  • Music Release to-do-list

The Newcomer Artist Training covers everything you need to build your own successful career in music. Once you know how, nothing stops you from touring around the globe.

Watch as we take you through the entire process from start-to-finish. We’ll take you from the initial brand building through to successful releases and large scale bookings.

The best part? You get to bypass the usual pitfalls and mistakes most newcomers make as they start to build out their career. Just watch what we do and imitate. Step-by-step, release by release.

Follow The Artist Development Ladder

A Clear Roadmap For Artist Growth...
  • Student Artist

  • Breakthrough Artist

  • Touring Artist

  • MainStage Artist

12 MONTHS ACCESS TO OUR TRAINING VIDEOS, LIVE CALLS & WHATSAPP GROUP

Breaking through as an artist is a marathon, not a sprint. We are fully aware, that building your career takes several years.

That’s why we give you 12 months access to our course, live calls and Facebook group. We want you to be able to come back to our videos even months later and profit from them.

On top of that we’re updating our course with content, when we discover new hacks or so changes in trends. Especially on Social Media several months months can make a huge difference and you want to stay up to date.

WATCH US BUILD AD CAMPAIGNS THAT WORK FROM START TO FINISH

Unlike other courses, we actually show you how it’s done by BUILDING real, live ad campaigns using the exact steps we implement for our gold & platinum winning artists.

We strive to be as actionable as possible throughout the training. You’ll see us do real work, building real ad campaigns. Not only boring PowerPoint presentations (Ughh, no thanks’).

Instead, we recorded EVERY step of the process so you can follow along and implement everything we do. As we do it. Seriously, it doesn’t get any more practical than this.

And if you happen to run into problems, you can always reach out to our staff in our weekly live calls and we will help you one on one.

GET YOUR QUESTIONS ANSWERED DIRECTLY FROM US & OUR COMMUNITY

When you enroll in the Aritst Blueprint today. You’ll get unrestricted access to four weekly live calls with our experts as well as access to the private WhatsApp artist group, where you can ask questions or connect with your peers.

After talking with our current students and gathering feedback, the live calls are consistently rated as one of the best most VALUABLE parts of the course.

This gives you a way to talk to, share with and learn from other people going through the system PLUS, you have direct communication with the industry professionals who teach in this course.

We are in there every day answering your questions, helping members and encouraging you to accelerate your career.

It’s also a place to ENGAGE with hundreds of other artists who’re actively pushing their career to the next level. It’s not just a group – it’s a close and connected support system.

IT HAS NEVER BEEN EASIER FOR NEWCOMER ARTISTS TO BREAK THROUGH.

With the internet pushing back the gatekeepers such as major labels more and more, global success has become accessible to many more individuals.

Over are the times where you need to know the right people and have to live in one of the music hotspots from the get go

Yes, the entry barrier is still high in 2026. No doubt about it. But the truth is, very few artist actually have the complete knowledge it takes to push their career to the next level.

If you’re reading this now, you already have an unfair advantage. You have a chance to leapfrog 99% of other artists in your genre and build something that will pay dividends for years to come.

We’re talking about the ability to make a living as an artist. Imagine if you could finally quit your day job and start touring around the world playing to hundreds or thousands of people.

We’ve barely even scratched the surface of what’s possible in the music industry with an extensive knowledge music / artist marketing knowledge. Though we do know that it’s those who take action today who will be in a position to capitalize on this (still very much untapped) opportunity.

The Artist Blueprint Course Content

Goals

Goals

The Artist Blueprint is a 12-month artist development system built for DJs and producers who want to build real momentum around their music.

This is not a production course. It’s focused on everything around the music that helps artists actually grow — audience, identity, content, releases, bookings, industry relationships and long-term career direction.

The programme combines structured on-demand learning with weekly mentoring, accountability and practical implementation. Artists move through a clear progression system covering positioning, social media, release strategy, bookings, industry knowledge, growth systems and long-term planning — with live support designed to help apply the work properly in the real world.

Rather than treating music, content, networking and releases as separate things, The Artist Blueprint helps artists understand how all the pieces connect together.

The goal is simple: stop guessing, stop moving without direction, and start building a proper artist project with structure, momentum and long-term focus.

Over the year you’ll get access to:

  • 12 month online programme
  • Over 100 hours of on-demand content
  • 4 x weekly mentoring calls
  • 25+ in-depth modules
  • 3 x 1-on-1 artist review calls
  • Access to group WhatsApp community

Habits

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Time Management

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Artist Direction

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Career Planning

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Artist Career Score

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

12-month plan

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

The 1% Log

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Brand

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Fan Development

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Content

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Ideation

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Storytelling

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Instagram

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

YouTube

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

TikTok

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Live Streaming

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Demo Strategy

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Label Relationships

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Self-releasing

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

SoundCloud

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Press & PR

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Influencers

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Radio & Podcasts

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Music Industry Basics

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Spotify

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

DJ Performance

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Gigs

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Release Planning

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Email & CRM

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Fan Growth

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Collaboration

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Mainstage Thinking

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Ads

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

AI Workflows

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Audience Systems

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Community

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Long-term Planning

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

A sneak peak into the course

Bookings Do's and Don'ts

A breakdown of how to obtain regular and repeat bookings as a DJ, from building local fanbases through to online strategies.

Targeting

With an upcoming release, knowing who to target is just as important as the music itself. In this lesson, Mikey Whyte (Head of Marketing at Toolroom) breaks down the promotional strategy behind a real Crusy campaign – from audience targeting through to rollout and positioning.

A&R Feedback

A short clip from one of the weekly live A&R calls inside The Artist Blueprint – where artists get direct feedback on their music, releases and next steps from our mentors and industry team.

Players in the Industry

The music industry is built on relationships – labels, promoters, managers, booking agents, playlists, press and more. In this lesson, Gernot Müller breaks down the key industry contacts every developing artist should understand, and how to approach them properly as your career grows.

All the Artist Blueprint training is guaranteed to be...

  • Regularly Updated

  • Industry Relevant

  • Accountable + Challenging

  • Fluff Free

Get 100% risk free insights with our free consultation call

The Artist Blueprint has delivered life-changing benefits to hundreds of people. And we want to give this benefit to even more artists. That’s why we offer you a FREE consultation session. Get a glimpse of the whole program and speak to our team – this is a ZERO-risk opportunity.

Get 100% risk free insights with our free consultation call

Who is this course for?

ARTISTS STUCK AT THE SAME LEVEL

ARTISTS STUCK AT THE SAME LEVEL

If you’re releasing music but not seeing meaningful growth, struggling to convert streams into real fans, or unsure how to position yourself in a competitive market, this programme is built for you.

We focus on developing clear brand identity, building a strategic audience growth plan, structuring effective release campaigns, strengthening your industry positioning, refining your gig strategy, and mapping out long-term career development.

This is about turning consistent output into real opportunity and measurable momentum.

DEVELOPING ARTISTS READY TO SCALE

DEVELOPING ARTISTS READY TO SCALE

Designed for producers who already have a solid grasp of music production. You might have released music, built early traction, or spent years refining your sound – but now you’re ready to move forward strategically.

If you’re looking to level up your branding, social presence, releases, gigs and long-term career structure, this programme gives you the roadmap and accountability to do exactly that.

This is not a beginner production course. It’s for artists who are serious about building momentum.

Artist managers wanting to develop

Artist managers wanting to develop

Also as an artist manager, who is lacking the knowledge of the music industry, this course is very suitable to learn all the ins and outs of music management. Remember, we use these techniques for our own artists in our management agency.

Instructors

Meet The Team

Our tutors aren’t just educators – they’re active artists, DJs, label owners, managers, engineers, and industry professionals shaping modern dance music right now.

From chart-topping producers and touring DJs to A&Rs and artist development specialists, our team brings real-world experience from across every side of the industry – not just music production.

This course is designed to give students insight into everything around the music too: building artist identity, securing releases, growing a fanbase, navigating social media, getting bookings, and understanding what it really takes to build a sustainable career in electronic music today.

Grahame Farmer

Grahame Farmer is the founder of Data Transmission, The Artist Blueprint, and the Amazon #1 bestselling author of Gather. Give. Grow.. With nearly two decades of experience in the global dance music industry, he has helped DJs and producers build audiences and sustainable careers through music, content, and community. Since launching Data Transmission in 2008, the platform has grown from a blog into one of electronic music’s longest-running independent brands, now encompassing five record labels, a global radio station with more than 180 resident shows, and a worldwide community of artists and fans.

Alongside running Data Transmission, Farmer has become known for helping artists navigate the modern music industry through practical education and mentorship. His YouTube channel has grown to more than 50,000 subscribers, while The Artist Blueprint has helped thousands of DJs and producers worldwide secure label signings, DJ bookings, and audience growth. He regularly speaks at major industry events including Amsterdam Dance Event and Brighton Music Conference, sharing lessons from nearly two decades in electronic music with a focus on helping artists turn attention into real fans, opportunities, and sustainable careers.

Gernot MÜLLER

Today, Gernot Müller helps shape the careers of some of electronic music’s biggest names. At Metropole Talent, he’s part of the management team behind Pan-Pot and Shimza. He also runs Voltage Circus, the marketing agency he and his team built into a trusted partner for leading House, Techno, and EDM artists.

In 2020, Voltage Circus launched its own education arm, the Voltage Circus Academy, which merged with Toolroom Academy three years later. Before that, Gernot managed Magdalena — a chapter that followed his years as Marketing Manager at Armada Music, Armin van Buuren’s label and one of the most influential names in dance music.

It all started at twenty, when he co-founded DanceTrippin TV. He hasn’t left the industry since.

Pete Griffiths

A founding member of the Toolroom Academy team, Pete has personally mentored hundreds of new electronic music artists over the past five years. Following a successful career across the full range of roles at Toolroom – including Head of A&R, as well as establishing the company’s in-house management division – Pete has unrivalled expertise in all things artist strategy and breakthrough.

Adriana Dyakova

Adriana Dyakova is a music industry professional, artist developer, DJ, and event founder based in Cologne.

With over 30 years of experience in music, her background combines classical training, electronic music culture, live performance, event production, and artist development. She holds Bachelor’s and Master’s degrees in Music from the Hochschule für Musik und Tanz Köln and has been active in electronic music since the late 1990s. Her work today focuses on supporting emerging artists in building their identity, positioning, strategy, and long-term career structure. Over the past years, she has worked with more than 250 artists across artist development programs, helping them navigate branding, networking, bookings, PR, and professional growth within the music industry. Alongside her industry work, she is the founder of Holyland Events in Cologne and continues to work across music, education, and electronic music culture.

Voltage Circus is always supportive of our employee’s dreams and personal endeavors. Adriana, when she’s not with us, also works as a DJ and hosts her own events in Cologne.

Jason Birkwood

Jason is the Lead Artist Development and Business Strategist at Toolroom Academy, combining creative mentorship with data-driven commercial strategy. His work spans artist mindset coaching, A&R, music business education and product development, alongside building systems that strengthen sales pipelines, forecasting and long-term growth.

With a long-standing background in production, coaching and label development, Jason understands both the creative and commercial realities of building a career in electronic music. At Toolroom, he blends industry insight with strategic thinking to help artists develop sustainable, scalable careers in the global electronic music ecosystem.

Cal Lawrence

Cal Lawrence is a DJ, producer and General Manager of Toolroom Academy. Originally a student of the Academy himself, Cal went on to sign a range of records to Toolroom and score a Beatport #1 before joining the label team.

Now teaching at the very place he once studied, he brings a rare full-circle perspective – combining real industry experience, A&R insight and practical studio techniques to help producers build music (and careers) that genuinely cut through.

The most asked questions

WHO IS THIS FOR?

The Artist Blueprint is designed for DJs, producers and developing artists who want a complete roadmap for modern artist growth.

DO I NEED TO HAVE RELEASED ANY MUSIC?

No. The programme supports both developing and established artists.

IS THIS ONLY ABOUT SOCIAL MEDIA?

No. This programme covers branding, networking, releases, music industry strategy, touring, monetisation and long-term artist development.

ARE THERE LIVE CALLS?

Yes. Students receive access to live sessions, community support and feedback systems.

CAN I JOIN FROM ANYWHERE?

Yes. The programme is fully accessible worldwide.



HOW MUCH TIME DO I NEED WEEKLY?

The programme is designed to fit around your schedule while giving you clear systems for execution.

Get instant access to

THE ARTIST BLUEPRINT

If you are ready to kickstart your music career by enrolling for The Artist Blueprint, click on the button below. Further you can get:

  • Access to all new & updated 100+ video lessons
  • ​Access to the new case study site & associated videos
  • ​Access to all updated copy & paste templates
  • ​Access to To-Do Lists
  • ​Access to weekly Livecalls with industry professionals
  • ​All future updates to the program free of charge
  • ​Free lifetime access to the members only Facebook Community
THE ARTIST BLUEPRINT
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