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Complete Artist Development Training

Join the world’s most comprehensive 12-month mentoring programme for electronic music artists.

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Build your fanbase + Turbocharge your career

Breaking through requires you to master many skills such as...

  • Branding & Vision

    With an unclear branding, you will have no chance competing against artists with a clear vision and direction. This basic stage is the single most important part in an artist career.

  • Social Media

    It’s not as simples as just posting pictures. Your content needs to be appealing to your audience AND work in the algorithm. Most people waste a huge amount of time posting content, that doesn’t work.

  • Release Strategy

    Your track is done. Now what? Failing to have a proper release strategy in place will ultimately result in an underperforming release and a missed opportunity to start building hype.

  • Spotify Algorithm

    Tied closely together to a release, but being a world on it’s own is understanding how the Spotify Algorithm works. Growth hacking Spotify is possible with the right actions set in motion.

  • Paid ads

    There is no way around social ads in the music industry of the 21st century. Yet running ads the wrong way equals burning money. Doing it right however unfolds a huge potential.

  • Bookings

    Getting booked is the number one income stream for most newcomer artists. In addition fan conversion and content creation is tied closely to playing shows. With the right knowledge everyone can get gigs.

  • PR

    How does one get featured in blogs and magazines? Luck is not the answer. Understanding the PR game will increase your reach and may help you to get discovered by an A&R of your favorite label.

  • How to run a label

    Speaking of A&Rs. For some artists running their own label is the path to success. It has never been easier to set up your own label and to start releasing your own and other artists music.

  • Mindset

    The path to success is a steep and rocky one. Having the right mindset in place for the day to day motivation is key on this marathon. Only the most driven artists will succeed.

What our students say

"I joined this programme to take my career to the next level, and it taught me much more than I expected: making my own booking requests to generate more gigs, understanding social networks, understanding the algorithms of the different music platforms, using ads, having a strong and coherent branding, the importance of networking and so on. I'd recommend it to any artist who wants to put all the chances on their side to succeed in their musical career, and who wants to be surrounded by the right people."
-ROSE
"I joined the programme over a year ago. The course has helped me a lot with professional tips and learning how I should promote my music, set up my label and strategise my events. But most of all, they've helped me with community, guidance and support. Throwing yourself out there in the world as an artist can be super stressful so it's super nice to have people to talk to, either within the calls or within the community."
-Self & Other
"My experience with the programme was extremely enriching. The expertise and skills in social media marketing and advertising have helped me expand my understanding and strategies. In addition, the course gave me valuable insights into the areas of branding and release strategies, which are crucial to my professional success. Thanks to the quick and targeted support, I now feel more confident and better prepared to achieve my goals and bookings."
-Loraw

The Newcomer artist training

  • 100+ Video Lessons

  • Weekly Q&A Sessions

  • Real Life Case Studies

  • Copy & Paste Templates

  • Active Member Community

  • Music Release to-do-list

The Newcomer Artist Training covers everything you need to build your own successful career in music. Once you know how, nothing stops you from touring around the globe.

Watch as we take you through the entire process from start-to-finish. We’ll take you from the initial brand building through to successful releases and large scale bookings.

The best part? You get to bypass the usual pitfalls and mistakes most newcomers make as they start to build out their career. Just watch what we do and imitate. Step-by-step, release by release.

Bypass Common Roadblocks

With our in-depth, over the shoulder video lessons

  • 15 in depth modules

  • 100+ Training videos

  • 4 Zoom Sessions Every Week

WATCH US BUILD AD CAMPAIGNS THAT WORK FROM START TO FINISH

Unlike other courses, we actually show you how it’s done by BUILDING real, live ad campaigns using the exact steps we implement for our gold & platinum winning artists.

We strive to be as actionable as possible throughout the training. You’ll see us do real work, building real ad campaigns. Not only boring PowerPoint presentations (Ughh, no thanks’).

Instead, we recorded EVERY step of the process so you can follow along and implement everything we do. As we do it. Seriously, it doesn’t get any more practical than this.

And if you happen to run into problems, you can always reach out to our staff in our weekly live calls and we will help you one on one.

GET YOUR QUESTIONS ANSWERED DIRECTLY FROM US & OUR COMMUNITY

When you enroll in the Artist Management & Marketing Training today. you’ll get unrestricted access to four weekly live calls with our experts as well as access to the private Facebook artist group, where you can ask questions or show us your music for feedback.

After talking with our current students and gathering feedback, the live calls are consistently rated as one of the best most VALUABLE parts of the course.

This gives you a way to talk to, share with and learn from other people going through the system PLUS, you have direct communication with the music professionals who teach in this course.

We are in there every day answering your questions, helping members and encouraging you to accelerate your career.

It’s also a place to ENGAGE with hundreds of other artists who’re actively pushing their career to the next level. It’s not just a Facebook group. It’s a support system on steroids.

IT HAS NEVER BEEN EASIER FOR NEWCOMER ARTISTS TO BREAK THROUGH.

With the internet pushing back the gatekeepers such as major labels more and more, global success has become accessible to many more individuals.

Over are the times where you need to know the right people and have to live in one of the music hotspots from the get go

Yes, the entry barrier is still high in 2022. No doubt about it. But the truth is, very few artist actually have the complete knowledge it takes to push their career to the next level.

If you’re reading this now, you already have an unfair advantage. You have a chance to leapfrog 99% of other artists in your genre and build something that will pay dividends for years to come.

I’m talking about the ability to make a living as an artist. Imagine if you could finally quit your day job and start touring around the world playing to hundreds or thousands of people.

We’ve barely even scratched the surface of what’s possible in the music industry with an extensive knowledge music / artist marketing knowledge. Though we do know that it’s those who take action today who will be in a position to capitalize on this (still very much untapped) opportunity.

KEEP OUR SUPPORT FOR FULL 12 MONTHS WITH UNRESTRICTED ACCESS TO OUR TRAINING VIDEOS, LIVE CALLS & FACEBOOK GROUP

Breaking through as an artist is a marathon, not a sprint. We are fully aware, that building your career takes several years.

That’s why we give you 12 months access to our course, live calls and Facebook group. We want you to be able to come back to our videos even months later and profit from them.

On top of that we’re updating our course with content, when we discover new hacks or so changes in trends. Especially on Social Media several months months can make a huge difference and you want to stay up to date.

Artist Development Masterclass Course Content

Strategy / Artist Direction & Sound

Strategy / Artist Direction & Sound

This 360-degree artist development programme aims to equip you with the skills to break through as a successful electronic music artist. This is truly comprehensive learning experience, covering ALL aspects of artist breakthrough strategy.

You’ll learn in ‘flipped classroom’ style – meaning you get access to over 100 hours of video tutorials, then discuss what you’ve learned in our 4 x weekly mentoring calls. You’ll have regular homework to bring to the live lessons, as well as 3 x major graded assignments. You finish the course with a comprehensive business plan for the next phase of your career.

This unique partnership between Toolroom Academy and Voltage Circus combines the best of both worlds. A razor-sharp expertise in technical marketing and artist strategy from a boutique German agency, alongside the weight and experience of one of the leading electronic music brands in today’s market.

  • 12 month online programme
  • Over 100 hours of on-demand content
  • 4 x weekly mentoring calls
  • 3 x graded assignments
  • Access to group WhatsApp community
  • Work towards personal career development plan

Artist Vision

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Know Your B2C Audience

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Branding

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Players in the Music Industry

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Know Your B2B Audience

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Artist Interviews

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Mindset

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Fan Conversion Funnel

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Social Media & Algorithm Hacks

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

DIY Content Creation

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Spotify Algorithm & Playlist Plugging

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Online Marketing in the Music Business

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Music Release Promotion

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Networking in the music industry

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

DIY Bookings

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

PR

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Running a Label

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Hosting Events

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

Music Law

This 1-1 programme is taught either face-to-face (in London and Toolroom HQ) or delivered online. No time is wasted – the syllabus is built entirely around your needs as a new artist.

We start with a true diagnosis of your current production levels; your intended positioning in the market; your social media profile and general knowledge about the industry. From this, we build out a personalised programme.

Each week you’ll benefit from individual production lessons alongside weekly, detailed professional A&R feedback and an intensive mentoring programme. The intention is for you to learn how to create professional tracks

  • Learn in Logic or Ableton
  • Enjoy 1-1 production sessions
  • Study with production legend D.Ramirez
  • Complete challenging weekly assignments
  • Work on your own music
  • Get intensive, individual A&R feedback
  • Study either in London or Online
  • Approved by the Association for Electronic Music (AFEM)
  • Enjoy membership of Toolroom Academy Alumni Group after graduating

A sneak peak into the course

Bookings Do's and Don'ts

A breakdown of how to obtain regular and repeat bookings as a DJ, from building local fanbases through to online strategies.

1000 True Fans

Building a fanbase can seem intimidating – but you can learn Kevin Kelly’s theory on the power of the superfan. Finding 1000 true fans is more than achievable.

Online Marketing

A short tutorial on running first-class Facebook advertising campaigns for music releases – get a deep understanding of Ads Manager.

Brand Deconstruction

A deep-dive into the branding choices of Amelie Lens, analysing typography, colour choice and imagery.

All the artist management & marketing training is guarenteed to be...

  • Regularly Updated

  • Industry Relevant

  • Accountable + Challenging

  • Fluff Free

Get 100% risk free insights with our free consultation call

The Artist Management & Marketing training has delivered life-changing benefits to hundreds of people. And we want to give this benefit to even more artists. That’s why we offer you a FREE consultation session. If you join today, you can get a glimpse of the whole program and connect with likeminded people. This is a ZERO-risk opportunity.

Get 100% risk free insights with our free consultation call

Who is this course for?

Newcomer artists

Newcomer artists

If you are looking to get started with your artist project, this is the course for you. You’ll get a complete step-by-step system to follow which will set you up for success from day one. No experience is necessary.

Mid-career Artists

Mid-career Artists

If you’re in the game for a while, but are not making progress, this course is for you. First, our system is proven to work. Second, we give you the exact structure you need to follow so that you know exactly what to do in order to get closer to your break through.

Artist managers wanting to develop

Artist managers wanting to develop

Also as an artist manager, who is lacking the knowledge of the music industry, this course is very suitable to learn all the ins and outs of music management. Remember, we use these techniques for our own artists in our management agency.

Instructors

Gernot MÜLLER

Gernot brings more than a full decade of experience to the table here at Voltage Circus. In fact, the company is his creation, stemming from the experience he received working for Armada Music and wanting to create his own music marketing agency with a brand new direction.

In the beginning of his career, Gernot was a DJ. He understands the struggle and needs of up-and-coming artists better than anyone, allowing him to imbue his own experience and knowledge into his company’s marketing strategies. Eventually, he spent 6 years working for DanceTelevision (formerly DanceTrippin TV), of which he is now a shareholder. And finally, he made his way to Armada Music (Armin van Buuren) where he was responsible for online marketing.

During these 15 years working in the music industry, he learned everything he could about marketing for musical talent as well as consulting with international DJs. This passion and drive led him to launching Voltage Circus in 2019.

Pete Griffiths

A founding member of the Toolroom Academy team, Pete has personally mentored hundreds of new electronic music artists over the past five years. Following a successful career across the full range of roles at Toolroom – including Head of A&R, as well as establishing the company’s in-house management division – Pete has unrivalled expertise in all things artist strategy and breakthrough.

Adriana Dyakova

Have booking questions? Adriana has the answers. She is the go-to consultant when artists have booking questions. Though she’s part of the Voltage Circus team, she has her own artist career as well, playing several shows per week in and around Cologne.

Voltage Circus is always supportive of our employee’s dreams and personal endeavors. Adriana, when she’s not with us, also works as a DJ and hosts her own events in Cologne.

Henrik Koch

Henrik has also been involved in the music industry for several years. Throughout his career before Voltage Circus, he spent his time managing small, independent artists as well as hosting events in Cologne. On top of this, he studied music business (a crucial skill for the marketing world).

His skills, knowledge, and expertise make him an invaluable asset to Voltage Circus. We can attribute much of our growth to his collaborative work on the business and management front of our services.

Ellen Szombathy

One of our newest members, Ellen, takes the lead when it comes to artist consultations in the areas of Social Media & graphic design. Her fresh ideas and creative mindset keeps us on the cutting edge of what’s possible in music marketing, always keeping her direction unique for every artist.

She is the graphic designer and video editor for several big artists and events as well as an electronic dance music fanatic. Her passion and vigor drives us forward.

The most asked questions

I’m a complete newcomer artist with no experience, is this course for me?

Yes, this course is suitable for you. From the basics up until more advanced topics we teach you everything you need to know in order to be on the right path for a successful career.

I already have a bit of knowledge, is this course right for me?

Yes, this course is suitable for beginners as well as more advanced musicians. From experience most advanced musicians struggle with topics such as branding, social ads or don’t understand how the algorithm of Instagram or Spotify works.

Will this course be updated? Do I need to pay for it?

The course already covers all of the important areas for a successful music career. Especially with social media ads however the market develops fast and content gets outdated quickly. On these topics we update the content regularly and you will ALWAYS be able to view the freshly added content.

How are you different from other courses?

Our course is the only music management & marketing course that offers insights into all relevant areas for a successful music career. Additionally all tutors in the course don’t just teach what they learned from books, but actively manage / book some of the biggest deejays in the world and gain their knowledge and experience from working in the field.

Get instant access to

The artist management and marketing training

If you are ready to kickstart your music career by enrolling for The Artist Management & Marketing Training, click on the button below to JOIN our free weekly zoom calls. Further you can get:

  • Access to all new & updated 100+ video lessons
  • ​Access to the new case study site & associated videos
  • ​Access to all updated copy & paste templates
  • ​Access to To-Do Lists
  • ​Access to weekly Livecalls with industry professionals
  • ​All future updates to the program free of charge
  • ​Free lifetime access to the members only Facebook Community
The artist management and marketing training
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