In this introductory chapter, Toolroom Academy Head Tutor Pete Griffiths and Voltage Circus' Gernot Mueller give you an overview of the course syllabus, outlining the key areas they will cover. From building your SoundCloud and Spotify presence to understanding the strategies for getting your music playlisted, this chapter serves as a roadmap for what’s to come.

This chapter sets the stage for a deep dive into the world of streaming and how it can play a pivotal role in your career as a music artist.

In this chapter, Pete Griffiths takes the conversation with Gernot Mueller to a deeper level, exploring the core elements that drive streaming success.

Following their in-depth discussion, Gernot steps in to deliver his own lecture, diving into key strategies that can boost your streams. He’ll break down the mechanics behind the Spotify algorithm, share insider tips on playlist plugging, and discuss how paid ads and promotions can play a vital role in growing your audience.

This chapter provides valuable insights into the often-overlooked factors that contribute to streaming success, offering you the tools you need to optimize your strategy and increase your streams.

Mastering Spotify is crucial for any artist looking to grow their audience and increase their streams. In this specialist lecture, Gernot Mueller reveals 11 powerful hacks and expert tips to help you navigate the Spotify algorithm and maximise your presence on the platform.

From understanding how the algorithm works to implementing strategies that will boost your visibility, this chapter provides practical insights into the key actions you can take to get noticed on Spotify and keep your streams growing. Whether you're new to the platform or looking to refine your approach, Gernot’s tips will help you optimise your Spotify strategy and elevate your streaming game.

Building on the Spotify insights from the previous chapter, this lecture focuses on the essential art of playlist plugging. Getting your tracks onto the right playlists can be a game-changer in gaining traction and increasing streams. In this session, Gernot Mueller shares valuable tips on how to find the playlists that best fit your music and, more importantly, how to reach out to curators to get your track featured.

Gernot provides practical advice on crafting the perfect pitch and building relationships with key players in the playlisting world, ensuring that you know exactly how to position your music for success.

Often overlooked, SoundCloud has seen a revival in recent years, becoming a key platform for many artists in the electronic scene. From edits and bootlegs to original tracks, SoundCloud offers unique opportunities to push your brand and music forward. In this chapter, Gernot Mueller breaks down how to harness the full potential of SoundCloud in 2025. He'll provide a step-by-step guide on how to effectively use the platform to grow your fanbase, boost engagement, and elevate your presence in the competitive electronic music space. Whether you’re just starting or looking to optimise your SoundCloud strategy, this lecture will show you exactly how to take your music and brand to the next level.

In this chapter, Pete Griffiths sits down with Mikey Whyte, the Head of Marketing and Events at Toolroom Records, to discuss the crucial role of identity and branding in an artist’s career. Mikey shares valuable insights into what the Toolroom team looks for when working with artists, as well as how they collaborate to build a strong and memorable profile. From crafting a unique artistic identity to effective marketing strategies, this interview dives deep into how artists can position themselves in the industry and stand out in a crowded market. Whether you’re just starting out or looking to refine your brand, this chapter offers actionable tips to help you navigate the world of music marketing.